Tim Tebow ESPN Ad
Tim Tebow has been the face of the Stay Cool Collection. During the height of his popularity, Jockey wanted an ad to reflect his connection to Jockey.
Jockey Classics Collection - Relaunch
360 development of collection including point-of-sale, print, digital, ooh, direct mail and event planning
Jockey Slim Fit Collection - Launch
360 development of collection including point-of-sale, print, digital, ooh (in some irreverent places), direct mail and sampling
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Rachel Zoe Collection - Launch
Rachel Zoe partnered with Jockey to create her "preferred" collection. This included a 360 development of point-of-sale, proprietary fixtures, print, digital, ooh, direct mail, video tutorials and a partnership commercial
Jockey Bra - Launch
Jockey spent years developing a different way to "properly measure" for the perfect fitting bra then asked for an interruptive campaign to stand apart from the cometition. Creation of everything from ads and packaging to a special pop-up in-store design
